The Effect of Monetary and Public Relations on The Improvement of Customer Service in The Marketing of Banks and Their Accounts

  • Besar Ibrahim Mohammed Department of accounting - Paitaxt private institute
الكلمات المفتاحية: Public relations, customer service, banks, bank accounts

الملخص

     The fundamental reason for composing this journal article was to demonstrate the speculation. The theory was stating that the states with solid and quietly open and global relations have the improved boycott's showcasing framework, so inward and outer client from better places put their cash in the banks. Solid advertising sways worldwide relations and causes it to develop also, and the nearby banks become global. At that point, the banks will turn out to be more trusted to place cash in by the clients. Advertising likewise has a tremendous impact on overseeing and illuminating the emergency issues identified with the states. In the writing survey part, the outlines of five articles were utilized. The technique that was utilized in the exploration was just the utilization of online articles. The information was gathered from the online site Research Gate. The aftereffect of the examination was normal and upheld the theory. Accordingly, marketing emphatically impacts the upgrades of client assistance in promoting of banks and their records.

 

المراجع

1. Amoako, G. (2012). Improving Customer Service in the Banking Industry-Case of Ghana Commercial Bank (GCB)-Ghana. Research Gate.https://www.researchgate.net/publication/267406717_Improving_Customer_Service_in_the_Banking_Industry-Case_of_Ghana_Commercial_Bank_GCB-Ghana (Accessed 28th September 2020).
2. Nwogwugwu, D. (2017). Effective Customer Relations as a Public Relations Strategy in Financial Institutions. A Study of Access Bank Plc Ibadan, Oyo State, Nigeria. Research Gate. https://www.researchgate.net/publication/327235376_Effective_Customer_Relations_as_a_Public_Relations_Strategy_in_Financial_Institutions_A_Study_of_Access_Bank_Plc_Ibadan_Oyo_State_Nigeria (Accessed 28th September 2020).
3. Laeven, L. (2011). Banking Crises: A review. Research Gate. https://www.researchgate.net/publication/228202602_Banking_Crises_A_Review (Accessed 28th September 2020).
4. Jaouadi, S., & Zorgui, I. (2014). Exploring Effectiveness and Efficiency of Banking in Switzerland. Research Gate. https://www.researchgate.net/publication/264470586_Exploring_Effectiveness_and_Efficiency_of_Banks_in_Switzerland (Accessed 28th September 2020).
5. Peters, D., & Raad, E., & Sinkey, J. (2004). The performance of Banks in Post-war Lebanon. Research Gate. https://www.researchgate.net/publication/228165779_The_Performance_of_Banks_in_Post-war_Lebanon (Accessed 28th September 2020).
منشور
2020-10-28
كيفية الاقتباس
Besar Ibrahim Mohammed. (2020). The Effect of Monetary and Public Relations on The Improvement of Customer Service in The Marketing of Banks and Their Accounts. المجلة الدولية للعلوم الإنسانية والاجتماعية, (16), 175-181. https://doi.org/10.33193/IJoHSS.16.2020.154
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