تأثير الدافع البيئي على موقف المستهلك السعودي نحو تأجير الأزياء
الكلمات المفتاحية:
الدافع البيئي، موقف المستهلك؛ تأجير الأزياء، الاستهلاك المستدام، الاستهلاك التعاوني
الملخص
في ضوء ما تشهده صناعة الموضة عالميًا من تحديات متزايدة مرتبطة بالاستدامة وتقليل الأثر البيئي، تسعى هذه الدراسة إلى استقصاء أثر الدافع البيئي على موقف المستهلك السعودي تجاه تبني خدمات تأجير الأزياء. ونظراً إلى عدم نمو سوق تأجير الأزياء العالمي الحالي بطريقة متساوية بين البلدان؛ فإن هذه الاختلافات الاقتصادية والثقافية والاجتماعية تؤدي إلى اختلاف مستوى القبول لدى المستهلك فيما يخص تأجير الأزياء، حيث أن وعي الأفراد البيئي يساهم في تشكيل توجهاتهم نحو بدائل استهلاكية أكثر استدامة. فقد أظهرت نتائج هذه الدراسة أن هناك علاقة ارتباط موجبة ذات دلالة إحصائية بين الدافع البيئي وموقف المستهلك السعودي تجاه تأجير الأزياء. مما يشير إلى أن ارتفاع وعي المستهلك السعودي بالقضايا البيئية واهتمامه بالحفاظ على الموارد البيئية ينعكس إيجابًا على موقفه من تبني سلوكيات استهلاكية أكثر استدامة، مثل تأجير الأزياء بدلاً من شرائها.. وهذا يؤكد الدور الذي يمكن أن تلعبه القيم والدوافع البيئية في توجيه سلوك المستهلك نحو أنماط استهلاكية أكثر وعيًا واستدامة.
المراجع
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7. Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595–1600. https://doi.org/10.1016/j.jbusres.2013.10.001
8. Bodenheimer, M., Schuler, J., & Wilkening, T. (2022). Drivers and barriers to fashion rental for everyday garments: An empirical analysis of a former fashion-rental company. Sustainability: Science, Practice and Policy, 18(1), 344–356. https://doi.org/10.1080/15487733.2022.2065774
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14. Chi, T., Ganak, J., Summers, L., Adesanya, O., McCoy, L., Liu, H., & Tai, Y. (2021). Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials. Sustainability, 13(14), Article 14. https://doi.org/10.3390/su13147946
15. Chi, T., Gerard, J., Yu, Y., & Wang, Y. (2021a). A study of U.S. consumers’ intention to purchase slow fashion apparel: Understanding the key determinants. International Journal of Fashion Design, Technology and Education, 14(1), 101–112. https://doi.org/10.1080/17543266.2021.1872714
16. Chi, T., Gerard, J., Yu, Y., & Wang, Y. (2021b). A study of U.S. consumers’ intention to purchase slow fashion apparel: Understanding the key determinants. International Journal of Fashion Design, Technology and Education, 14(1), 101–112. https://doi.org/10.1080/17543266.2021.1872714
17. Chi, T., Gonzalez, V., Janke, J., Phan, M., & Wojdyla, W. (2023). Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective. Sustainability, 15(19), Article 19. https://doi.org/10.3390/su151914338
18. Dabrowska, A., & Gutkowska, K. (2015). Collaborative consumption as a new trend of sustainable consumption. Acta Scientiarum Polonorum. Oeconomia, 14(2), 39–49.
19. Ertz, M., Durif, F., & Arcand, M. (2019). A conceptual perspective on collaborative consumption. AMS Review, 9(1), 27–41. https://doi.org/10.1007/s13162-018-0121-3
20. Fani, V., Pirola, F., Bindi, B., Bandinelli, R., & Pezzotta, G. (2022). Design Product-Service Systems by Using a Hybrid Approach: The Fashion Renting Business Model. Sustainability, 14(9), Article 9. https://doi.org/10.3390/su14095207
21. Foley, R. K. (2010). The Rise of Collaborative Consumption.
22. Fontinha, I. (2023). The Cinderella Effect: Renting in the Portuguese Fashion Industry : Exploring Perceptions, Attitudes, and Willingness to Rent Clothing of Portuguese Consumers Alongside the Moderated-Moderation Effect of Shopping Motivations and Personal Innovativeness [Universidade Catolica Portuguesa]. https://www.proquest.com/openview/ede47202928aa1f328396da408ea4b51/1?pq-origsite=gscholar&cbl=2026366&diss=y
23. Ganak, J., Chen, Y., Liang, D., Liu, H., & Chi, T. (2020). Understanding US millennials’ perceived values of denim apparel recycling: Insights for brands and retailers. International Journal of Sustainable Society, 12(4), 267–290. https://doi.org/10.1504/IJSSOC.2020.112444
24. Guiot, D., & Roux, D. (2010). A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers. Journal of Retailing, 86(4), 355–371. https://doi.org/10.1016/j.jretai.2010.08.002
25. Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047–2059. https://doi.org/10.1002/asi.23552
26. Hu, Z.-H., Li, Q., Chen, X.-J., & Wang, Y.-F. (2014). Sustainable Rent-Based Closed-Loop Supply Chain for Fashion Products. Sustainability, 6(10), Article 10. https://doi.org/10.3390/su6107063
27. Hwang, J., & Griffiths, M. A. (2017). Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services. Journal of Consumer Marketing, 34(2), 132–146. https://doi.org/10.1108/JCM-10-2015-1560
28. IMARC Group. (2024). Online Clothing Rental Market Size, Share & Forecast to 2032 (p. 142). Research and Markets. https://www.researchandmarkets.com/reports/5946739/online-clothing-rental-market-report-clothing
29. Iran, S., & Schrader, U. (2017). Collaborative fashion consumption and its environmental effects. Journal of Fashion Marketing and Management: An International Journal, 21(4), 468–482. https://doi.org/10.1108/JFMM-09-2016-0086
30. Jin, B. E., & Shin, D. C. (2020). Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model. Business Horizons, 63(3), 301–311. https://doi.org/10.1016/j.bushor.2020.01.004
31. Lang, C., & Armstrong, C. M. Joyner. (2018). Collaborative consumption: The influence of fashion leadership, need for uniqueness, and materialism on female consumers’ adoption of clothing renting and swapping. Sustainable Production and Consumption, 13, 37–47. https://doi.org/10.1016/j.spc.2017.11.005
32. Lang, C., Li, M., & Zhao, L. (2020). Understanding consumers’ online fashion renting experiences: A text-mining approach. Sustainable Production and Consumption, 21, 132–144. https://doi.org/10.1016/j.spc.2019.12.003
33. Lang, C., & Zhang, R. (2024). Motivators of Circular Fashion: The Antecedents of Chinese Consumers’ Fashion Renting Intentions. Sustainability, 16, 2184. https://doi.org/10.3390/su16052184
34. Lawson, S. J., Gleim, M. R., & Hartline, M. D. (2021). Decisions, decisions: Variations in decision-making for access-based consumption. Journal of Marketing Theory and Practice, 29(3), 358–374. https://doi.org/10.1080/10696679.2020.1855990
35. Leal Filho, W., Ellams, D., Han, S., Tyler, D., Boiten, V. J., Paço, A., Moora, H., & Balogun, A.-L. (2019). A review of the socio-economic advantages of textile recycling. Journal of Cleaner Production, 218, 10–20. https://doi.org/10.1016/j.jclepro.2019.01.210
36. Lee, S. E., Jung, H. J., & Lee, K.-H. (2021). Motivating Collaborative Consumption in Fashion: Consumer Benefits, Perceived Risks, Service Trust, and Usage Intention of Online Fashion Rental Services. Sustainability, 13(4), Article 4. https://doi.org/10.3390/su13041804
37. Lee, S. H., & Huang, R. (2020). Exploring the Motives for Online Fashion Renting: Insights from Social Retailing to Sustainability. Sustainability, 12(18), Article 18. https://doi.org/10.3390/su12187610
38. Lee, S. H. N., & Chow, P.-S. (2020). Investigating consumer attitudes and intentions toward online fashion renting retailing. Journal of Retailing and Consumer Services, 52, 101892. https://doi.org/10.1016/j.jretconser.2019.101892
39. Lessig, L. (2008). Remix: Making Art and Commerce Thrive in the Hybrid Economy. Bloomsbury Academic. https://doi.org/10.5040/9781849662505
40. McCoy, L., & Chi, T. (2022). Collaborative Consumption: A Study of Sustainability Presentation in Fashion Rental Platforms. Sustainability, 14(14), Article 14. https://doi.org/10.3390/su14148537
41. McCoy, L., Wang, Y.-T., & Chi, T. (2021). Why Is Collaborative Apparel Consumption Gaining Popularity? An Empirical Study of US Gen Z Consumers. Sustainability, 13(15), Article 15. https://doi.org/10.3390/su13158360
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منشور
2025-10-12
كيفية الاقتباس
أشواق محمد عسيري, & أ.د. آمال عبد القادر باصفار. (2025). تأثير الدافع البيئي على موقف المستهلك السعودي نحو تأجير الأزياء. International Journal on Humanities and Social Sciences, (68), 190-204. https://doi.org/10.33193/IJoHSS.68.2025.876
إصدار
القسم
المقالات
الحقوق الفكرية (c) 2025 أشواق محمد عسيري , أ.د. آمال عبد القادر باصفار
هذا العمل مرخص حسب الرخصة Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
