An Analytical Study for the Visual Identity Design of the Advertising Exhibition Booths of Umm Al-Qura University

Abstract

Exhibition booths are one of the advertising means that reflect the visual identity of the advertiser, as it includes everything that can be displayed to convey specific ideas and information to the audiences, and its contents range from the simplest types of means, images and patterns to the most complex, such as digital films and interactive advertisements, and the researcher analyzed the aspects of visual identity in a number of The designs for the advertising display stands of Umm Al-Qura University The research aimed to analyze the design elements in the exhibition booths at Umm Al-Qura University, which they participate in local and international exhibitions, and to identify the differences between the five designs in achieving the aesthetic, innovative and functional aspect, and then between the five designs, according to the opinions of specialists. The most important results confirm the existence of differences between the five designs in achieving the aesthetic, innovative and functional side, according to the opinions of specialists. The research recommended the necessity of linking the Saudi identity with all the different artworks, while highlighting the image and value of the Saudi designers ’work to the receiving audience.