Formal Diversity in Contemporary Advertising Design

Abstract

Advertising design is characterized by its various variations in achieving great popularity, due to its presence in a large number of diverse and rapidly spreading media, so we find the designer seeks to employ various formal elements that work to transfer information, ideas and trends from one party to another through an interactive process and a continuous movement in influence and influence On the receiver, and its effectiveness in communicating and communicating with him, establishing a participation in information and ideas and achieving the link between the parties to the communication process, so the design structure of the contemporary advertisement is the translation of good ideas into a space organization in which the designer takes into account the need for consistency and integration between the various different forms on the one hand, And its relationship to a modern idea in the advertising design space, on the other hand, the designer’s creativity played a role in crystallizing the idea of ​​advertising based on his awareness of the role of the means and technical capabilities available in implementing the visual content of the advertising design idea in accordance with its main goal. Advertising is an innovation with a distinct artistic value that institutions seek The advertisement and the designer through it convince the recipient of the idea of ​​the advertising message, by employing various formal elements in a contemporary visual format.