The Impact of Applying Innovative Leadership on Employees of the Saudi Telecom Company (stc) in Riyadh from the Employees’ point of view

Abstract

This study aimed to identify the impact of applying innovative leadership on the employees of the Saudi Telecom Company (stc) in the city of Riyadh from the employees’ point of view. The importance of the study lies in encouraging employees at the stc to be creative, organizational encouragement that includes risk-taking and generating ideas from all levels of management, and fair and supportive evaluation. It’s essential to recognize and reward creativity, and the flow of collaborative ideas; to achieve the objectives of the study, the descriptive survey method was used through a survey process on the employees of the telecommunications company in the city of Riyadh by distributing a questionnaire as a tool for the study, with a number of 200 questionnaires, and 127 administrators and 73 engineers responded. The results showed that there is a positive, statistically significant relationship between the application of innovative leadership in the company and the application of the criterion of interest in conceiving new ideas and presenting them among employees, as well as between the application of innovative leadership in the Saudi Telecom Company and the interest of the company’s leaders in addressing problems with collective and unconventional methods, as the study recommended: The leaders of the Saudi Telecom Company maintain the spirit of teamwork and share innovative ideas, and develop these practices by holding seminars and workshops for employees to explain to them what has been accomplished and what they must work to achieve in the future. This study recommended to work on completing more academic and applied studies that prove the positive results and effects that result from each leadership style followed by successful companies.