مواجهة رواد الاعمال الناشئين المختصين بالأزياء آثار جائحة كورونا
الكلمات المفتاحية:
رواد الأعمال، جائحة كورونا
الملخص
كان لجائحة فايروس كورونا آثاراً صحية واجتماعية واقتصادية كبيرة جداً، وتسببت التدابير والاحترازات التي اتخذتها الحكومات للحد من انتشار الفايروس إلى توقف الحياة الاجتماعية في الكثير من دول العالم. وعندما أصيبت الصين، أكبر منتج للمنسوجات والملابس في العالم، لأول مرة بفيروس COVID-19، تسبب الإغلاق الصارم في تأخير سلسلة التوريد التصنيعية. كانت هذه التأخيرات صعبة بشكل خاص لشركات الأزياء لأن معظم منتجات الموضة هي عناصر موسمية (Zhao, 2021) كما أن معظم العلامات التجارية الكبرى في تجارة الملابس قامت بإلغاء وتأجيل الطلبات، وتوقف الإنتاج، إلا أن علامات الأزياء الصغيرة كانت تكافح من أجل البقاء، حيث يعمل روّاد الأعمال بميزانيات بسيطة، يمكن لأي انقطاع أو تأخير في مبيعاتهم أن يقطع التدفق النقدي ويحدث الارتباك في أعمالهم. لذلك تبحث هذه الدراسة في تأثير جائحة فايروس كورونا على روّاد الأعمال المختصين بالأزياء، ولتحقيق هذا الهدف استخدمت الدراسة المنهج الظاهراتي، وشارك في الدراسة 16 من روّاد الأعمال في مشاريع تجارة الملابس، تشير النتائج إلى وجود آثاراً مالية وإدارية وأخرى كانت صحية ونفسية نتيجة توقف أعمالهم ومحاولة البقاء على قيد الحياة، إلا أنهم في المقابل استجابوا لآثار الجائحة حسب الموارد المتاحة بما يضمن بقائهم في السوق.
المراجع
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16- lang, C., & Liu, Chuan Lan. (2019). The entrepreneurial motivations, cognitive factors, and barriers to become a fashion entrepreneur: A direction to curriculum development for fashion entrepreneurship education. International Journal of Fashion Design, Technology, and Education. https://www.tandfonline.com/doi/full/10.1080/17543266.2019.1581844?src=recsys
17- Lu, S. (2020). 2020 Fashion Industry Benchmarking Study. https://americanmarketer.com/wp-content/uploads/2020/08/USFIA-2020-Fashion-Industry-Benchmarking-Study.pdf
18- Merriam, S., & Tisdell, E. (2016). Qualitative Research A Guide to Design and Implementation. Jossey- Bass John Wiley.
19- Mills, C. (2011). Enterprise orientations: a framework for making sense of fashion sector start‐up | Emerald Insight. International Journal of Entrepreneurial Behavior & Research, 17(1355-2554). https://doi.org/10.1108//ijebr
20- Min, S., & Wilson, J. (2018). How do fashion designers emerge? An empirical investigation of their entrepreneurial processes. International Journal of Fashion Design, Technology and Education, 12(1), 35–45. https://doi.org/10.1080/17543266.2018.1472813
21- Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and Medium-sized Enterprises operating in Pakistan. Research in Globalization, 2, 100018. https://doi.org/10.1016/j.resglo.2020.100018
22- Zhao, L. (2021). Responding to the COVID-19 Pandemic: Practices and Strategies of the Global Clothing and Textile Value Chain - Li Zhao, Kihyung Kim, 2021. Clothing and Textiles Research Journal. https://journals.sagepub.com/doi/full/10.1177/0887302X21994207#bibr23-0887302X21994207
2- Aakko, M., & Niinimäki, K. (2018). Fashion Designers as Entrepreneurs: Challenges and Advantages of Micro-size Companies. Fashion Practice, 10(3), 354–380. https://doi.org/10.1080/17569370.2018.1507148
3- Abuhussein, T., Barham, H., & Al-Jaghoub, S. (2021). The effects of COVID-19 on small and medium-sized enterprises: empirical evidence from Jordan | Emerald Insight. Journal of Enterprising Communities: People and Places in the Global Economy, 1750-6204. https://doi.org/10.1108//JEC
4- Afshan, G., Shahid, S., & Tunio, Muhammad. (2020). Learning experiences of women entrepreneurs amidst COVID-19 | Emerald Insight. International Journal of Gender and Entrepreneurship, 13(2), 162–186. https://doi.org/10.1108//IJGE
5- Almanza, O., & Van Den Berg, G. (2016). THE CHALLENGES FASHION ENTREPRENEURS FACE WHEN ENTERING THE FASHION INDUSTRY. https://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=8882754&fileOId=8882757
6- Birley, S. (1985). The role of networks in the entrepreneurial process. Journal of Business Venturing, 1(1), 107–117. https://doi.org/10.1016/0883-9026(85)90010-2
7- Brydges, T., & Hracs, B. (2019). What motivates millennials? How intersectionality shapes the working lives of female entrepreneurs in Canada’s fashion industry. Gender, Place & Culture. https://www.tandfonline.com/doi/full/10.1080/0966369X.2018.1552558
8- DiCicco-Bloom, B., & Crabtree, B. F. (2006). The qualitative research interview. Medical Education, 40(4), 314–321. https://doi.org/10.1111/j.1365-2929.2006.02418.x
9- Eggers, F. (2020). Masters of disasters? Challenges and opportunities for SMEs in times of crisis. Journal of Business Research, 116, 199–208. https://doi.org/10.1016/j.jbusres.2020.05.025
10- Gjoni, A. (2020). (3) (PDF) The Impact of Covid-19 on the Creations of Fashion Designers. ResearchGate; ResearchGate. https://www.researchgate.net/publication/345498669_The_Impact_of_Covid-19_on_the_Creations_of_Fashion_Designers
11- Hallberg, L. R-M. (2022). The “core category” of grounded theory: Making constant comparisons. International Journal of Qualitative Studies on Health and Well-Being. https://www.tandfonline.com/doi/full/10.1080/17482620600858399?src=recsys
12- Hammersley, M. (2012). Sampling and thematic analysis: a response to Fugard and Potts. International Journal of Social Research Methodology. https://0o10cer13-y-https-www-tandfonline-com.kau.proxy.deepknowledge.io/doi/full/10.1080/13645579.2015.1005456
13- Jennifer Craik, J. (2014). Challenges for Australian fashion | Emerald Insight. Journal of Fashion Marketing and Management, 19(1361-2026). https://doi.org/10.1108//JFMM
14- Karra, N. (2008). (3) (PDF) The UK Designer Fashion Economy - NESTA Report. ResearchGate; ResearchGate. https://www.researchgate.net/publication/308381917_The_UK_Designer_Fashion_Economy_-_NESTA_Report
15- KURZ, E. (2019). Analysis on fashion design entrepreneurship: Challenges and supporting models. DIVA; University of Borås/Swedish School of Textiles. https://www.diva-portal.org/smash/record.jsf?dswid=-5014&pid=diva2%3A1312049
16- lang, C., & Liu, Chuan Lan. (2019). The entrepreneurial motivations, cognitive factors, and barriers to become a fashion entrepreneur: A direction to curriculum development for fashion entrepreneurship education. International Journal of Fashion Design, Technology, and Education. https://www.tandfonline.com/doi/full/10.1080/17543266.2019.1581844?src=recsys
17- Lu, S. (2020). 2020 Fashion Industry Benchmarking Study. https://americanmarketer.com/wp-content/uploads/2020/08/USFIA-2020-Fashion-Industry-Benchmarking-Study.pdf
18- Merriam, S., & Tisdell, E. (2016). Qualitative Research A Guide to Design and Implementation. Jossey- Bass John Wiley.
19- Mills, C. (2011). Enterprise orientations: a framework for making sense of fashion sector start‐up | Emerald Insight. International Journal of Entrepreneurial Behavior & Research, 17(1355-2554). https://doi.org/10.1108//ijebr
20- Min, S., & Wilson, J. (2018). How do fashion designers emerge? An empirical investigation of their entrepreneurial processes. International Journal of Fashion Design, Technology and Education, 12(1), 35–45. https://doi.org/10.1080/17543266.2018.1472813
21- Shafi, M., Liu, J., & Ren, W. (2020). Impact of COVID-19 pandemic on micro, small, and Medium-sized Enterprises operating in Pakistan. Research in Globalization, 2, 100018. https://doi.org/10.1016/j.resglo.2020.100018
22- Zhao, L. (2021). Responding to the COVID-19 Pandemic: Practices and Strategies of the Global Clothing and Textile Value Chain - Li Zhao, Kihyung Kim, 2021. Clothing and Textiles Research Journal. https://journals.sagepub.com/doi/full/10.1177/0887302X21994207#bibr23-0887302X21994207
منشور
2023-04-23
كيفية الاقتباس
نسيم إدريس محمد الجليلي, & د. آمال عبد القادر عبد الله باصفار. (2023). مواجهة رواد الاعمال الناشئين المختصين بالأزياء آثار جائحة كورونا. International Journal on Humanities and Social Sciences, (44), 84-94. https://doi.org/10.33193/IJoHSS.44.2023.553
إصدار
القسم
المقالات
الحقوق الفكرية (c) 2023 نسيم إدريس محمد الجليلي , د. آمال عبد القادر عبد الله باصفار
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